.
*digital marketing specialist*about the role*the digital marketing specialist will spearhead the company's predominantly digital marketing efforts, collaborating closely with the president & ceo.
we are seeking a proactive, organized, and creative individual with robust writing and digital marketing skills, focused on achieving tangible outcomes, not just outputs.
*essential functions*:- sales enablement materials: develop and manage materials to support the sales team.- outbound and inbound marketing efforts: plan and execute marketing campaigns to drive engagement and conversions.- creation of landing pages: design and optimize landing pages for marketing campaigns.- event management: plan and coordinate company events and promotional activities.- partnerships & associations relationships: manage and nurture relationships with partners and associations.- public relations skills: develop and maintain public relations strategies to enhance company reputation.- monthly website content updates: regularly update website content, including blogs, testimonials, and perform page audits.- monthly seo enhancements: conduct seo analysis and implement enhancements to improve website ranking.- social media updates: maintain and update social media profiles, particularly linkedin, to foster engagement and increase followers.- utilization of ai tools: leverage ai tools to enhance marketing efficiency and quality.- branded promotional items: research and procure branded promotional items for events and client meetings.- print publications: update and circulate print publications, including line-cards and capabilities statements.- business card coordination: manage the editing and ordering of business cards.- marketing folder organization: organize and maintain the marketing folder in microsoft sharepoint.- vendor database compilation: compile and manage a vendor database for marketing purposes.- sop collaboration: work with the administrative coordinator on the creation and updates of sops.- general team support: provide support to the marketing team and exceed expectations.
*requirements*:- 2-7 years of marketing experience, with a focus on digital marketing leadership.- alignment with the company's core values.- exceptional communication skills, both written and verbal.- proficiency in various digital marketing tools and platforms, including ai tools, squarespace, hubspot, ahrefs, and google analytics.- strong problem-solving abilities and proficiency in microsoft office/google apps.- ability to foster cooperation in diverse teams.- professionalism and a drive for continuous learning and adaptation.- familiarity with construction industry concepts and practices is advantageous.- excellent written and spoken english skills.
*job types*: full-time, contract, commission, permanentcontract length: 12 monthspay: $25,000.00 - $30,000