*reports* to*: brand manager*scope*: local*site*: bosques, cdmx.
*t*erms & conditions*: 80% ho, 20% presential.
*who are we?
*do you want to work for a company that makes a difference in the world?
at unilever, we have a clear purpose - to make sustainable living commonplace.
through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally.
through our household brands, like lipton, knorr, dove, hellman's and axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.
*m*ain purpose* of the role*:unilever is the place where you can realise your purpose through the work you do: creating a better business and a better world.
if you are a creative person, who loves being curious and discovering trends and generating new ideas to drive the brand in a different way, then this role is just for you!
*main responsabilities*:- create the creative strategy for the local market in order to become relevant in the actual context of the country- lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.- act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.- oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.- manage the relationship with key agency partners by providing clear and insightful briefs that content supply chain (powered by ai) and the local creator ecosystem.- ensuring digital content is culturally relevant, engaging and authentic content output.- continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall roi.
*what you´ll need to succeed*?
*experience*required:- +5 years of experience in marketing, especially in brand development.
collaboration with creative agencies and good project management.- experience in technology tools that help improve implementations.- experience in creating and implementing creative strategies related to the world of beauty, fashion or lifestyle.desirable:- experience with celebrities and talents, pr events and btl activations.
ideally in beauty categories.
experience with ai.
*skills*:- great storyteller, good judgment in terms of concepts, analytical, generator of insights, good writing and spelling, trend seeker and aware of the social context.