Education and training:bachelor's degree in marketing, business administration, communication, advertising, or a related field.additional courses or certifications in digital marketing, seo, sem, web analytics, etc., are a plus.experience:previous experience in marketing roles, ideally 2 to 5 years depending on the level of the position (junior, mid-level, senior).experience in managing advertising campaigns, developing marketing strategies, and handling marketing budgets.familiarity with digital marketing tools such as google analytics, semrush, hootsuite, hubspot, among others.technical skills:digital marketing: proficiency in seo/sem, content marketing, email marketing, social media, online advertising (google ads, facebook ads).analytics: ability to interpret marketing data and kpis, with knowledge of analytics tools.crm: experience with customer relationship management platforms.basic design skills: basic knowledge of graphic design tools (photoshop, illustrator) can be useful.marketing automation: familiarity with automation tools like mailchimp, marketo, or pardot.soft skills:creativity: ability to develop innovative ideas and engaging campaigns.communication: excellent written and verbal communication skills, both for collaborating with internal teams and managing client relationships.strategic thinking: ability to develop and execute marketing strategies aligned with business objectives.teamwork: ability to work collaboratively in multidisciplinary teams.time management: ability to manage multiple projects simultaneously and meet deadlines.industry knowledge:familiarity with industry trends relevant to the company's operations.knowledge of competitors and best practices within the sector.culture and values:adaptability and flexibility: ability to adapt to rapid changes in the marketing environment.results-oriented: focus on achieving objectives and performance based on metrics.proactivity: a proactive attitude in proposing new ideas and strategies.#j-18808-ljbffr