Job description
brand strategy
* responsible for driving the integrated marketing and communication strategy for plt, tt, cst and 2w.
* brand brief, market situation, buyer persona, brand awareness (continental, general tire and euzkadi).
* in charge of developing specific communication actions accordingly for each sales channel. Development of all communication materials that will support product sales towards the b2b/b2c.
* develop, manage approval, and present the marketing plan (tt, plt) to the managing director, commercial team, and agencies. In addition to presentation to the ba.
* campaign strategy, execution, and follow-up with specific agencies according to brand strategy (creative, pr, digital).
* communication budget management (plt, tt, cst, and 2w) / monthly tracking and follow-up.
* cst strategy, budget, and implementation follow-up.
* 2w strategy, budget, and implementation follow-up.
* tpf (tire purchase funnel) analysis and communication to the marketing and commercial team.
* product launching: 360 strategy communication-campaign-event for the b2b/b2c/media (developing, organizing, and executing through agency).
media plan plt, 2w, tt, cst branding
* definition of core message and target audience per division aligned with commercial strategy and purchase funnel strategy.
* media plan per national campaign: objective, strategy, and mix.
* ensure that the campaign, mechanics, and participating distributors are communicated on the website, contishop, and that editable materials are available in contilink.
* production: video, audio, or product shooting execution (supplier management).
* presentation and communication documents for sales team according to each channel/division.
* development, implementation, and monitoring of communication by division.
* kpis definition and tracking of every media plan developed.
* americas tt digital project, content needs, communication strategy development, and synergies.
* post-buy report and analysis. Kpis management, dashboard follow-up.
digital & social media
* develop and lead implementation and monitoring of brand strategy for each digital & social network.
* creating a content marketing strategy to engage with customers and build brand awareness.
* digital training and support for the b2b strategy. Tailored strategy for top clients.
* website content (translation and update) and seo/sem strategy.
* new website project: responsible for content in this market. Reports to global.
* kpi definition: follow-up and monitoring for agencies administration.
* digital & social media americas support and follow-up meeting. Americas meeting report on results, demographics, best practices, trends, and next steps in sm.
* support: e-commerce media strategy; execution and post-buy (analytics, google console).
* media outlet: relationship, service proposal analysis, product exchange.
others
* responsible for supervising and coordinating all trade activities to implement marketing strategy.
* support all processes on sponsorships (planning, documentation, sell-in/sell-out activities coordination, event organization, evaluation).
* develop and implement pr strategy.
* annual marketing event planning and coordination / process implementation and kpis follow-up.
* national sell-out campaigns evaluation for each channel.
* marketing programs definition, implementation, and review / kpis follow-up.
* compliance controls accomplishment.
additional information
at continental, we are committed to building an inclusive and discrimination-free ecosystem in mexico; these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or hiv test as part of our selection processes.
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ready to drive with continental? Take the first step and fill in the online application.
qualifications
* professional degree completed.
* at least 3 years of professional experience in a related field.
* previous experience in marketing agencies will be a strong plus (pr, brand, and communications).
* leadership experience.
* negotiation experience.
* marketing campaigns (end-to-end process).
* market knowledge.
* e-commerce experience.
* advanced english skills (interviews will be in english).
* budget management.
* brand strategy and positioning.
* customer centricity.
* market and competitor forecasting.
* customer journey design.
company description
continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation. In 2022, continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.
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