*job description: media planning analyst*role summary*:the media planning analyst´s main responsibility will be to promote spt's linear programming by strategically scheduling on-air promos and secondary elements in the commercial breaks, driving viewers to watch our channels.
the analyst works closely with traffic, operations, on air creative, post-production and media planning manager to build integrated campaigns to support premieres, ongoing programs, and special events.
*core responsibilities*:- the media planning analyst will strategically schedule promos, short formats & secondary elements to promote our series and films on sony, axn and sony movies channel.- for this role you must familiarize yourself with "gripit" - optimization software - used to plan, update inventory, close logs and ensure that the priorities and grp goals of each on-air campaign are being achieved.- monitor the reach and frequency goals of each campaign - advance reach and frequency report.- verify that all information for the placement of promos is correctly assigned, including but not limited to; start date, end date, length, feeds, promo type, etc.- provide reports from different media software's.- review the promotional campaigns inventory and on-air creative deadlines to ensure they align with the requirements for supporting campaigns and special events.- maintain, monitor, and send promo house numbers from promo portal to vision.
ensure that usage dates, changes, deliveries, and applicable feed information is correct.- provide input to media planning manager regarding the development of needed promotional elements (i.e., spot lengths, tracks & campaign adjustments).- report any differences between planned and aired - post run reconciliation.- responsible for setting up the appropriate rules for each promo available in gripit!- update the inventory of promotions and interstitials on a weekly basis.- responsible to cover co-worker logs and planning in the event of absences or vacation.
*preferred education*:- ba or bs degree in communication, administration, marketing or related area; *knowledge*:- languages: advanced / fluent in english.
*requirements*:- minimum of 2 years of experience in media planning, tv broadcast or advertising agencies- knowledge of gripit is a plus*skills*:- organizational skills: detail oriented and good organizational and operational skills.- work under pressure: ability to multi-task and work well under deadline-based pressures; must keep up with established routines, changing environments and strict deadlines.- communication skills, effective communication, assertiveness, active listening, empathetic.- team player: strong team orientation and interpersonal skills.li-nt1nullnull