Mob entertainment is a startup multimedia studio that is best known for our hit indie horror game " poppy playtime ". This franchise is one of the hottest new properties in gaming, and our team is naturally expanding as our ambition expands. to give a taste of our brand's popularity, more than 100 billion youtube views of poppy playtime related content have occurred since the game's launch 4 years ago.
as a result of our success and popularity and the allure of our poppy playtime characters, we have a successful licensing program. But, we’re just beginning. We want to bring poppy playtime products and merchandise to where fans are and they’re worldwide! Come help us build and grow the mob licensing program to new levels.
mob entertainment is looking for an associate director of international licensing to manage global licensees and licensing agencies.
what you'll do:
1. manage existing international licensing partner accounts
ensuring that partner accounts comply with their grant of rights and that production and marketing timelines are met.
2. manage existing international licensing agencies and seek new agencies in additional territories
ensure our existing licensing agencies have what they need to best support the poppy brand through a deep understanding of the franchise and curated assets for the best pitches to local licensees.
3. develop international licensing programs
building and directing the vision and execution of the international licensing programs.
4. manage international business performance
tracking forecasts, royalties, sales wins/challenges, product platform and retail performance within the regions and identify additional opportunities for growth.
5. provide feedback
providing feedback and brand direction on visual assets, product mockups, packaging, and marketing collateral.
6. collaborate with internal teams
collaborating with brand sponsors and internal stakeholders to amplify international licensing endeavors.
7. analyze data
regularly compiling physical and digital sales data to develop pacing analyses and forecasts for international agencies and licensees.
8. evaluate tools and processes
continually evaluating tools, technology, and processes to identify new business efficiencies.
9. assist international licensing agencies in their negotiations with new licensee agreements
negotiating licensing agreements and commercial terms for outbound licensing.
10. identify emerging opportunities
expanding our portfolio of products outside the normal toys, books and apparel while paying close attention to the cultural differences in each country.
some other responsibilities may include:
1. developing outreach strategies.
2. working with the legal team to ensure smooth contract flow.
3. sourcing licensed collaboration opportunities.
what you need:
1. experience in content distribution, licensing, and business development.
2. an ability to balance insights and data with gut and instinct.
3. a strong understanding of global markets and consumer targets.
4. the ability to identify global key market opportunities that are unrealized or underdeveloped, aggressively pursue those opportunities, with strategies for success and measured results on a consistent basis to provide revenue realization and extended growth of those target markets and the demographics within, by collaborating with our talented analytics team.
5. solid experience developing and nurturing relationships with major retailers in primary international markets to further their knowledge and awareness of our brand and exciting projects we are developing on the upcoming horizon.
what you will do:
1. source, negotiate, contract and oversee licenses for the company’s brands in territories outside of the united states and canada.
2. identify, engage and manage licensing agents in international territories.
3. maintain relationships with consumer products companies including toy, publishing, game, apparel, accessories and other key categories.
4. manage product approvals.
5. partner with the company’s, licensees’ and media platforms’ marketing groups on consumer awareness initiatives and fan engagement.
6. support the company’s finance group regarding licensee revenue statements and payments.
what we are looking for:
1. prior experience in a similar role relating to international consumer products and licensing.
2. an employment history that includes successful consumer products licenses with top brands.
3. an ability to successfully communicate with and fulfill the needs of our international licensees.
4. familiarity with consumer products license agreements.
5. an ability to work independently, manage multiple tasks and meet deadlines.
6. highly organized and detail oriented.
7. prior entertainment and/or gaming experience.
our core values:
1. storytelling
2. quality
3. obsession
4. creativity
5. subversion
6. collaboration
7. scrappiness
employee expectations:
1. kindness
2. result-oriented
3. autonomy
4. efficiency
5. humility
6. be real.
7. be weird.
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mob entertainment is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to info@mobentertainment.com
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