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*location*- mexico city, mexico*job id*- 0000016836*category*- sales, marketing & product managementare you excited to take brand marketing into the next level?
bring your marketing passion to inspire the builders of tomorrow and grow love for the lego system in play!Let's harness your knowledge and desire to learn to enable our latam brand and trade marketing teams to achieve excellence!
*core responsibilities*- build a strong strategy for short & mid-term consumer sales growth, increasing active consumer base, frequency, retention and building the brand.
aligning the strategic vision for new marketing plans with effective operational actions.-- drive product and commercial opportunities while monitor business performance, using relevant insights to accelerate demand in adults and kids audiences-- influence kids and adults consumer sales plan and forecast by using relevant data and performance tracking-- ensure a strong brand presence across all touch points, working closely with internal marketing, agency, market partners, and ip partners-- optimize the marketing and go-to-market approach to the needs of the new oesp approach-- collaborate with cross-functional and regional brand managers, encouraging winning collaboration & communication-- lead local selling-in for successful deployment in latam-- develop and implement local launch and marketing activation plans to engage through lego® framework-- lead all brand and theme earned efforts as main driver for public relations and influencers programs in latam*play your part in our team *succeeding*you will be joining the latam brand/trade marketing team in the lego mexico offices.
this team is responsible for:- creating and fostering consumer demand in latam markets by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus-- end-to-end marketing planning and execution from input into campaign development to execution with trade marketing and sales across our different channels-- brand and category business planning and analysis while monitoring external competitive environment