*job location: providencia, jalisco*summary*:a brand coordinator is reponsible for developing and executing strategies to meet brand & business objectives by capitalizing key opportunities on market.
*key responsabilities for this role*:- leading projects for new items development and/or graphic changes, coordinating with both operations and commercial teams, aligned to brand strategy and target consumer.- tracking and analyzing brand monthly sales vs. plan objectives, zooming into channels, clients and items.- measuring and reporting brand performance in the market, providing insights on competitors, price strategies, innovation, market trends, etc., that lead to new opportunities identification.- work with financial teams to ensure profitability in all the launch projects, deep understanding of the p&l and commercial strategies.- work with the agencies and partners in the development of communications material, new packaging design, marketing materials and others.- follow up on the execution of marketing plan programs.- providing ideas for improving the marketing plans and strategies for hershey's.- assisting in the preparation of brand presentations.
*education*:- bachelor's degree in marketing, business administration, international business, industrial engineering- advanced english*experience*:- 2-3 years of experience in marketing.- brand building & development- development of projects with operational and commercial teams, aligned with brand strategies.- monitor and analyze the brand's monthly sales.- measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc.
that lead to the identification of market opportunities.- working with the finance team to ensure the profitability of the p&l and define financial and commercial strategies.- working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.- support the preparation of brand plans and long-term brand strategies.- microsoft office (excel, power point)- database management- nielsen iq, iscam, power bi.li-aa1li-onsite