:
we're looking for an energetic, emerging leader with relentless curiosity.
we want someone who asks thoughtful
questions, looks for answers, seeks new challenges and focuses on continuous growth and improvement.
the
management, and demonstrates accountability and accuracy in their work.
skills and aptitude are critical on our
growing team, but we also want to work with good humans - a person who runs fast, works smart, and brings a
smile every day.
an assistant strategist is all about foundational career development and is responsible for process and
execution while developing solid planning skills.
they are an important team member who assist in building
strategic plans to meet business objectives.
they will have primary responsibility for approved plans to ensure
flawless activation and execution of campaigns from brief to billing.
*primary responsibilities*:
- responsible for developing a working knowledge of local media relevant to the client's business including
video, audio, ooh, digital and print
- study demographic data and consumer profiles to identify desired target audiences or geography for
specific media vehicles, including lifestyles and psychographics specific to markets/store locations
- competitive media spending insights & analysis
- work under the direction of the supervisor to assist in the development of media plans that specify which
forms of media will be used to effectively reach the target audience
- learn media math to calculate, identify and support the development of media objectives, strategies and
tactics across multimedia channels
- create and maintain budget flowcharts, responsible for all media plan entry into flowcharting tool
- work with other departments to troubleshoot issues while building and maintaining media schedules as
well as communicating tactical information to other departments (cancellations, schedule details, special
requests, billing questions, etc.)
- actively work with investment teams across all local media (video, audio, ooh, digital, and print)
- assist in execution of all client projects as needed
- oversee the approval, launch and ongoing schedule stewardship including post-buy reporting
- other duties as assigned by supervisor or department head
*requirements*:
- professional experience in advertising/marketing/business a plus
- bachelor's degree in marketing, advertising communications, or related field preferred
- advanced excel skills.
intermediate powerpoint skills.