Wwse content strategist
this role has been designated as 'edge', which means you will primarily work outside of an hpe office.
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job family definition:_*
develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.
responsible for the development and/or delivery of integrated end-customer go-to-market (gtm) programs for one or more products, services and/or solutions.
examples: integrity servers, digital photography ecosystem, security solutions, carepacks.
may be in global business unit or region, but must be focused on outbound (customer-facing) activities.
defines and/or manages execution of gtm marketing strategies and tactical plans.
develops/manages gtm program budgets.
aligns organizations/processes to achieve program goals.
develops and/or manages delivery of value propositions/messaging for assigned offerings.
develops and/or executes awareness/consideration/preference (acp) and/or demand generation campaigns.
develops and/or executes upsell/cross-sell/attach efforts.
may manage customer-facing aspects of offering launch, refresh and end-of-life (eol) programs.
may drive customer and partner development/relationships specific to gtm programs.
determines gtm program goals/benchmarks and tracks/analyzes results using closed-loop analysis.
drives continuous improvements to gtm efficiency and effectiveness.
*_ management level definition:_*
*_ responsibilities: _*
- may perform analysis as required to drive/support gtm activities such as competitive gtm activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.
- collaborate with marketing communications/other teams to execute gtm plans.
- track/report program/ campaign metrics versus predetermined goals/ benchmarks.
- may develop/communicate closed-loop post-analysis of assigned programs.
- secure/coordinate messaging and content for gtm programs and vehicles.
- perform marketing operations activities as required, e.g., siebel mrm/crm, po/accrual management, collateral fulfillment.
*_ education and experience required: _*
- ba or bs in marketing or related field; mba preferred.
- 3+ years marketing experience.
- sales and/or channel experience a plus.
*_ knowledge and skills: _*
- knowledge of marketing principles, practices, tactics and tools.
- knowledge of advertising/ direct marketing agency practices and procedures.
- understanding of offering category and company offerings/ strategy.
- project and budget management skills.
- strong written/oral communications.
- strong analytical skills.
- good interpersonal skills.
- ability to work as part of a team.
- ability to interface effectively with multiple levels of the organization and functional disciplines.
- influencing skills.
*_ impact/scope:_*
- recommend/deploy marketing programs that drive demonstrable revenue, share gains and customer engagement.
*_ complexity:_*
- moderate - generally not senior management or partner/customer-facing; limited cross-functional/cross
- organizational interaction.
*job*:
marketing
*job level*:
intermediate
*hewlett packard enterprise is eeo f/m/protected veteran/ individual with disabilities.
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hpe will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.