.current employees, consultants, and agency partners:for best results, use google chrome to view this page.quote from hiring managerthe group brand manager position is pivotal and one of the most exciting ones in the mexico marketing organization since it establishes the strategic thinking behind each of our brand portfolio pillars.managing and coaching a team of highly capable and motivated brand managers as well as the relationship with various ksh, the gbm represents the beating heart of our marketing team, setting the tone when deploying all brand plans and their activities throughout the year.meaningful work from day one:build brown forman's integrated portfolio strategy for one of our strategic portfolio pillars - both high and low-proof.the primary role of the group brand manager is to collaborate and influence other key stakeholders and to lead its team of brand managers in accelerating the growth of their brands in alignment with the country's strategic plan and global brand strategies by developing robust portfolio/category/brand strategies and executing them brilliantly.what you can expect:- active participation in the development of the brown-forman mexico strategy, while leading the implementation and rollout of each strategic portfolio pillar: tequila's, whiskeys and ready to drink's.- lead (alongside the marketing director), the development of strategic portfolio plans delivering the business ambitions; three-year and annual brand and country plans with world-class execution and clearly defined kpis.- influence business leaders & key stakeholders across mexico, lucra (lar/africa/ukraine/cis/russia), ei (emerging international), and global brand teams, in order to align efforts in achieving brand(s) and country strategies.- lead a team of brand managers to build each brand and the full portfolio.
considering the 8 pillars of the brown-forman way of brand building framework to ensure profitable and sustainable growth, both in the short and long term.- work closely with global teams to influence the localization of branding strategies, packaging, and new product development.- alongside revenue growth management, evaluate local market competencies and analyze pricing strategies/markdowns, etc.
to develop the price strategy of the brand's portfolio, ensuring sustainable, long-term value growth.- lead and strongly influence the development of new products, packaging initiatives, brand extensions, and synergies across portfolios always aiming to deliver world-class impeccable brand launches.- working with integrated marketing communications, global brand team, and customer marketing, oversees the development of the communication strategy and implementation of all brand and channel activation ensuring the brand is brought to life in an engaging, effective, and culturally relevant way.
champion new test and learn initiatives and share learnings and best practices with other markets