Location: guadalajara, méxico
position overview
we are seeking an accomplished and visionary marketing manager to lead the strategic direction, market positioning, and revenue growth of our biological portfolio. This role holds full p&l responsibility and plays a pivotal role in shaping the portfolio´s future by driving market penetration, customer engagement, and revenue expansion.
as marketing leader for biologicals and integrated solutions, you will be responsible for defining and executing go-to-market strategies, leading a cross-functional collaboration, and ensuring alignment with the company´s broader strategic objectives. The ideal candidate is a proactive leader with a strong commercial mindset, deep industry knowledge, and the ability to drive cross-business synergies.
key responsibilities
strategic leadership & portfolio growth
* develop and execute a robust marketing strategy to drive the accelerated growth and adoption of the biological’s portfolio.
* drive portfolio positioning and differentiation, ensuring strong market presence and value creation.
* define go-to-market strategies, including channel development, demand generation, and customer segmentation.
* analyze customer needs, market trends, and competitive landscapes to refine marketing and product strategies.
business & financial ownership
* full p&l ownership of the biological’s portfolio, ensuring revenue growth and profitability.
* deliver the financial targets, including net revenue, contribution margin, volume, and market share.
* develop and implement pricing strategies that balance market competitiveness with business profitability.
* continuously monitor key business metrics and market trends, making data driven decisions to optimize performance.
integration and cross – functional leadership
* partner with sales teams to drive demand creation and implement commercial strategies.
* lead demand creation initiatives, working closely with market developers, sales, and technical teams.
* collaborate with regulatory, supply chain, and product development teams to ensure seamless product launches and market expansion.
* maintain direct engagement with global product portfolio managers, aligning regional execution with global strategies.
* foster collaboration with the crop protection and seeds leaders, identifying cross-selling and synergies opportunities.
* oversee marketing programs, incentives, and crm, working with business intelligence, rtm, and commercial effectiveness teams.
qualifications and experience
* 10+ years of experience in sales, marketing, or finance within the agricultural sector, with a strong focus on biologicals, crop protection, or agricultural inputs.
* bachelor´s degree in biology, agronomy, marketing, finance, or business management.master´s degree or mba preferred.
* proven track record of p&l management and driving business growth.
* strong expertise in pricing, market strategy, and commercialization.
* demonstrated ability to lead cross-functional teams and drive teamwork.
* experience in multi-channel marketing campaigns in agriculture.
* exceptional analytical, strategic thinking, and leadership skills.
* strong communication and stakeholder management skills.
* fluency in english and spanish is required.
* travel availability. More than 50% of the time interacting with the market, customer, and business partners.
* position will report to meso andean commercial unit leader and will be part of cu leadership team.
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