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*company description*we are looking for a *regional director of digital marketing* to join our *brand team* at ennismore in the americas.
this is an exciting new cluster property role in our growing company, created to lead and execute performance marketing and crm for our portfolio of ennismore properties in the region.acting as an extension of the region's property teams, the role will work with on-property revenue and marketing, in-house digital product teams and external global agencies, and own strategy, budget, execution and reporting for property performance marketing.it's a hugely exciting time to join our company as we are working towards a full relaunch of digital platforms and booking engines for all brands with a background of global expansion across europe, the middle east, the amercias and asia pacific.- be the region's expert voice in an ever-evolving world of paid performance channels, seo, crm, social media and any and all new digital commercial platforms that make sense in your markets.- become best friends with your regions property revenue & marketing teams to create and execute brand-led conversion, traffic, and lead campaigns as well as seasonal offers that target need periods and growth objectives.- lead the management of relationships with our property's digital agencies who execute paid campaigns plus technical and on-site seo.- work closely with a busy but close-knit brand leadership team to bring a renewed focus to the performance of our beautiful new digital platforms and our creative marketing campaigns.- support the migration of your properties onto a new and exciting in-house booking engine throughout 2024/2025 - designed to make all these marketing strategies much easier!- lead the crm strategy and work with the property marketing teams, brand and digital managers to oversee the plan and execution of global and local campaigns, database growth, and database maintenance.- work closely with our incredibly talented in-house creative brand and design teams to bring commercial campaigns and messages to life wrapped up in the unique visual identity, tone of voice and dna of each brand- own your regions analytics and regular reporting.
with support from digital product and the agencies you'll know your property numbers inside out and create data-driven recommendations that optimise performance across digital channels.- plan, test, evaluate, repeat!
we'll welcome new ideas as we move into a new era of our digital eco-systems for each brand.- work with property teams to set annual objectives and kpis for performance marketing.- work with property teams to set annual performance budgets for performance marketing.- represent your properties as a digital expert in key performance reviews with owners and business stakeholders- manage the day-to-day essentials with it and legal teams such as domain name registrations, t&c's, and gdpr