Direct message the job poster from lateam partners
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job title: e-commerce cro content development specialist
location: remote (latin america)
role type: independent contractor (in a full-time model, compensation in usd)
about the role
we are looking for a detail-oriented and highly organized ecommerce cro content development specialist to assist in the daily operations of our cro and website team. In this role, you will be responsible for implementing a/b and multivariant experiments to optimize website performance and user experience. Additionally, you will be updating and maintaining content on our website to ensure it aligns with our business objectives. This position will work in close collaboration with the cro manager and the content marketing specialist.
responsibilities:
* execute a/b testing and multivariate testing to enhance website and landing page performance.
* utilize website traffic and user behavior data to identify opportunities for improving conversion rates.
* implement strategies to boost conversion rates across various digital channels.
* monitor and report on key performance indicators related to conversion rates.
* utilize heatmaps, click tracking, and other tools to analyze user interactions on the website.
* stay informed about industry trends in conversion rate optimization.
* collaborate with web developers and designers to implement experiment results.
* conduct ongoing testing and adjustments to enhance conversion rates incrementally.
* update and maintain website content to ensure accuracy, relevance, and consistency across all pages.
* collaborate with content creators, editors, and stakeholders to coordinate content updates and ensure alignment with the overall content strategy.
* optimize content for seo by incorporating relevant keywords, meta tags, and other seo best practices.
* coordinate with web marketers, developers, and designers to implement content updates and ensure a seamless user experience.
* follow content calendars and schedules to guarantee timely updates and maintenance of website content.
* tasks as needed and requested by the team to support business needs.
education & experience:
* 3+ years of proven experience in marketing, website coding, cro, or ecommerce
* 3+ years of proven experience in html/css coding
* strong proficiency with wrike, or similar project management platform
* ability to communicate effectively and professionally with individuals at all levels, both written and orally
* excellent attention to detail
* ability to work in a fast-paced environment, managing multiple priorities effectively
* strong communication and collaboration skills
* self-motivated with a proactive approach to problem-solving
* experience with optimizely experimentation, hotjar and sitefinity are preferred
seniority level
associate
employment type
contract
job function
marketing
industries
wellness and fitness services
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