At the coca-cola company, our brand managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing.
primary location:
primary location will be méxico.
what you’ll do for us
* front-line marketing sr. Director will:
o drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, dme investments, success metrics and activity calendars, including innovation projects and integrated marketing experience campaigns) in partnership with customer and commercial leadership and operations leadership.
o provide strategic and executional / operations unit specific input on market-level portfolio strategy, brand plans (activities, calendars, execution of allocated dme) and local innovation opportunities.
o lead regional market development to ensure the right implementation of projects.
o provide market input for the development of market-level innovation projects.
o provide input to localization and real-time amplification of integrated marketing experience campaigns within the operations units.
o execute local media buying that cannot be bought at company level (through marketing procurement, in coordination with integrated marketing experience).
o manage brand activation at the local level, including pos activations and promos and experiential marketing and events (leveraging marketing assets), in coordination with bottlers.
o support the system in customer & shopper marketing agenda, maintaining strong relationships with key customers.
* front-line marketing sr. Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with company marketing lead and broader ou marketing team.
qualifications and requirements
* significant marketing and leadership experience (14+ years), including leading teams.
* direct experience with marketing activation.
* business and commercial acumen, including financial expertise.
* preferred experience working with the coca-cola company external partners (bottlers and customers).
* experience working with marketing in large operational units preferred.
* experience working in cross-functional and cross-geographical teams is preferred.
what we can do for you
* challenging work: our unique global system offers constant opportunities to develop world-class skills and a truly international career.
* iconic brand: work on the most recognized brand in the world and be part of developing the brand's next chapter.
* exposure to world class leaders: availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
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