.*responsibilities*:- *google analytics & gtm management*:- lead the implementation, configuration, and management of google analytics (ga4 preferred) and google tag manager (gtm).- ensure proper tracking of website activities, including traffic, conversion paths, user behavior, and campaign performance.- manage tags, triggers, and variables in gtm to capture the right data points for analysis.- set up custom tracking, goals, funnels, and segments in ga to monitor key performance indicators (kpis).- *data analysis & insights*:- analyze website traffic, campaign performance, and user behavior to provide actionable insights.- create detailed reports and dashboards using google looker studio (or similar tools) to visualize performance trends.- collaborate with marketing teams to refine strategies based on data insights and drive conversions.- formulate and execute a/b tests, multivariate testing, and optimization analysis to recommend improvements.- *reporting & visualization*:- create weekly, monthly, and ad-hoc reports to track digital marketing performance.- partner with marketing analytics to provide advanced analysis of channel performance, attribution, customer journey, and roi.- build and maintain dashboards for stakeholders to monitor kpis.- *data integrity & tag governance*:- ensure the integrity and accuracy of data collected from multiple digital sources.- conduct regular audits and troubleshoot any discrepancies in analytics tracking.- work with development teams to ensure proper data layer implementation and tag deployment.- maintain a governance structure around tag management, tracking standards, and data layer protocols.- *cross-functional collaboration*:- collaborate with marketing, ux, seo, paid media, and development teams to optimize digital efforts.- provide technical guidance on analytics tools and tracking strategies.- communicate data findings and recommendations to stakeholders across the organization.*qualifications/experience*- *technical expertise*:- bachelor's degree in marketing, business, data science, or a related field.- 6+ years of experience in digital analytics, specifically with google analytics and google tag manager.- google analytics and gtm certifications are a plus.- strong understanding of ga4, universal analytics, and event-based tracking.- proficiency in managing tags, triggers, and variables within gtm.- experience with tracking complex conversion paths, e-commerce, or lead generation funnels.- familiarity with additional tools like google data studio, tableau, power bi, or similar data visualization platforms.- knowledge of html, javascript, and css for tag troubleshooting and implementation.- *analytical skills*:- strong data analysis skills with experience in segmentation, cohort analysis, and attribution modeling.- advanced knowledge of key digital marketing channels (seo, ppc, display, social media)