Job description summary local brand managers or global / regional / local sub-function specialists within a specific marketing sub-function.
define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
job description major accountabilitiescontent preparation: develop and coordinate content for integrated brand teams and launch teams, ensuring effective and consistent communication.execution and monitoring: responsible for implementing, monitoring, and analyzing agreed tactical plans, ensuring sustained brand growth.promotional activities development: lead the creation and execution of promotional activities, aligned with internal guidelines and the code of conduct.financial management: supervise and control brand budgets, forecasts, and expenses, evaluating the profitability and results of the product's marketing mix.opportunity identification: detect market information and opportunities through customer interactions, optimizing marketing strategies.marketing activities: execute both central and regional marketing activities, adapting strategies to local needs.performance monitoring: monitor product performance and the external environment, using appropriate tools and taking corrective actions to meet business objectives.interdisciplinary collaboration: work together with marketing and medical teams to maximize activities, including identifying specific patient needs and disease implications in each segment within the assigned territory.key performance indicatorscollaboration: work with local brand managers and global/regional/local specialists in specific marketing sub-functions.product strategy: define product strategy in coordination with local management and the global marketing department, implementing supportive tactical plans and projects.required educationdegree in administrative careers or related fields in marketing.
work experiencemulticultural experience: ability to manage and execute operations in multicultural environments.project management: experience in planning, executing, and monitoring complex projects.skillsdigital marketing: mastery of digital marketing strategies and tools.marketing strategy: development and implementation of effective marketing strategies.asset management: efficient administration of company assets.product commercialization: experience in product promotion and sales.product lifecycle management (plm): understanding and managing the complete product lifecycle.healthcare sector: deep knowledge of the healthcare sector and its dynamics.priority disease areas: experience in managing products in priority disease areas.commercial and operational excellence: commitment to excellence in all commercial and operational activities.customer orientation: focus on customer needs and satisfaction.agility: ability to quickly adapt to changes and new situations.influence and negotiation skills: ability to effectively influence and negotiate with various stakeholders.stakeholder engagement and management: skill in engaging and managing relationships with stakeholders.strategic alliances: development and management of strategic alliances.cross-functional collaboration: effective teamwork in cross-functional teams to achieve common goals.languagesenglish: fluency in english, both written and spoken.skills desiredagility, asset management, commercial excellence, cross-functional collaboration, customer orientation, digital marketing, healthcare sector understanding, influencing skills, marketing strategy, negotiation skills, operational excellence, priority disease areas expertise, product lifecycle management (plm), product marketing, product strategy, stakeholder engagement, stakeholder management, strategic partnerships.
#j-18808-ljbffr