Email marketing manager (remote)
about us
we help small business owners and independent contractors access the capital they need to thrive. We’re scaling fast—and looking for a performance-driven email marketing manager to lead our outbound email marketing strategy, re-engagement campaigns, and newsletters that convert.
what you’ll do
* plan, write, and execute outbound and nurture email campaigns that engage and convert small business owners.
* oversee all outbound email efforts, including cold outreach and newsletter campaigns—aligning copy, strategy, and timing for max impact.
* write compelling, brand-aligned email copy that resonates with small business audiences and drives clear calls-to-action.
* grow, segment, and manage our email lists to ensure personalized messaging and high deliverability.
* analyze campaign performance metrics (open, click-through, and response rates) and implement improvements using a/b testing and best practices.
* use tools like activecampaign, instantly, hubspot, apollo, or similar to automate and optimize workflows.
* collaborate with sales, product, and content teams to align messaging across channels.
* mentor and guide a small outbound/marketing team (if applicable), with clear kpis and accountability.
what you’ll bring
* 3+ years of hands-on experience in email marketing, outbound sales campaigns, or demand generation (b2b or finance experience a big plus).
* strong technical knowledge of email infrastructure: spf, dkim, dmarc, dns, warming, bounce handling, etc.
* deep familiarity with tools like sendgrid, activecampaign, instantly, apollo, lemlist, and hubspot.
* proven copywriting and personalization skills—especially for cold and lifecycle emails.
* highly analytical with experience using data to drive decisions and optimize email funnels.
* team-oriented, proactive, and excited to bring fresh ideas to the table.
* clear understanding of email compliance and best practices in inbox placement.
why join us
* help real small business owners grow and succeed.
* take full ownership of a high-impact email channel.
* work remotely with a collaborative and entrepreneurial team.
* be part of a company that values action, innovation, and accountability.