Objective of the role:
as the brand manager at el palacio de hierro, you will be responsible for managing and strengthening the brand’s presence both within the eph ecosystem and the broader market. Your role will focus on ensuring that the brand has a strong, effective presence across various sales channels, maximizing its impact and relevance. You will oversee the development of marketing strategies and go-to-market (gtm) plans, ensuring growth in sales, profitability, and brand positioning. You will also work closely with internal teams, including buyers and marketing, to drive the brand’s success across all sales channels, while contributing to long-term financial and strategic goals.
key responsibilities:
* go-to-market strategy: lead the development and management of the brand’s gtm process, ensuring alignment with eph’s sales and marketing strategies across all channels.
* negotiation and relationship management: build strong relationships with key stakeholders and negotiate favorable commercial conditions with the brand to maximize performance in both physical and digital spaces.
* sales and profitability oversight: manage the brand’s performance in terms of sales, margin, and profitability by ensuring the alignment of products, inventory, and pricing strategies across all sales channels.
* cross-departmental collaboration: work closely with buyers, marketing teams, and sales to ensure optimal brand exposure and the achievement of sales growth and profitability targets.
* 5-year plan development: develop and oversee the execution of a 5-year plan (5yp) across all channels, categories, and departments, ensuring that strategic objectives are met.
* training and development: oversee training programs for sales personnel, internal teams, and marketing staff to ensure brand knowledge and consistency.
* brand communication & marketing: define and supervise the marketing plan (both online and offline) to promote the brand effectively and maintain brand consistency across all touchpoints.
* market & competitor analysis: continuously monitor market trends, consumer preferences, and competitor strategies to adjust and optimize brand positioning and strategies.
key performance indicators (kpis):
* financial objectives: achieve 100% of the annual sales target for each channel, focusing on sales, margins, and profitability.
* brand development: successfully implement the 5yp for each sales channel, ensuring strategic development and compliance.
* gtm process delivery: ensure timely and accurate delivery of all gtm process steps, including supplier deliverables, purchase orders, and internal coordination.
requirements:
* education: bachelor's degree (marketing, business administration, or related field preferred).
* experience: minimum of 4 years in brand management, commercial management, or buying management roles, with experience in managing multiple sales channels and developing brand strategies.
* languages: advanced proficiency in english required.
additional requirements:
* fashion industry experience: having worked in fashion brands is essential to be considered.
skills and knowledge:
* strong understanding of sales and marketing strategies.
* experience in negotiating and managing supplier relationships.
* strong analytical skills to assess market trends and competitor activities.
* proficiency in developing long-term strategic plans (5yp).
* knowledge of inventory management and product pricing strategies.
at el palacio de hierro, we value diversity and inclusion in our workforce and encourage candidates from all backgrounds to apply. Join us in shaping the future of retail and delivering exceptional brand experiences to our customers.
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