Summary
location: mexico, city li#hybrid
responsible for leading and executing point-of-sale marketing strategies to maximize sales and ensure alignment with brand policies and business objectives. Serve as the liaison between marketing strategies and point-of-sale operations, ensuring that campaigns are effective and aligned with the company's business objectives.
about the role
major accountabilities
development of commercial strategies with the private access manager
• creation and execution of the annual trade marketing plan
• co-design and implement trade marketing strategies to maximize sales impact
• alignment of marketing strategies across points of sale, ensuring full coordination with brand policies and commercial objectives
market and competitor analysis:
• conduct market research and audit analysis to identify opportunities and trends
• conduct audit analysis such as iqvia and close-up to identify growth opportunities and trends. Sell-in and sell-out analysis
• evaluate the effectiveness of implemented strategies, making adjustments based on the results obtained
cross-functional cooperation:
• collaborate with sales, marketing, finance, and compliance teams to ensure effective implementation of strategies
financial management:
• manage budgets and resources for trade marketing activities
• ensure a positive return on investment (roi) and sales growth
• sales growth for each brand vs. Py driven by a sound investment strategy.
point-of-sale activities:
• plan and coordinate in-store activities.
• oversee the implementation of product strategies.
• train sales staff and monitor the performance of point-of-sale activities.
• monitor and evaluate the performance of point-of-sale activities, making necessary adjustments to optimize results.
soft skills:
• effective communication.
• strategic thinking.
• teamwork.
• innovation and creativity.
• strong analytical skills.
experience requirements:
• bachelor's degree in marketing, business administration, or a related field.
• experience in trade marketing or commercial marketing roles.
• proven experience developing and executing marketing plans.
• in-depth knowledge of market analysis and auditing tools such as iqvia and close up.
• experience in budget management and financial analysis.
• ability to work in cross-functional teams and collaborate with different departments.
• advanced english preferred
benefits and rewards
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