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*_important information:_*:- *years of experience*: 3+ years of relevant experience in analytics.- *job mode*: full-time- *work mode*: remote.
*_job summary:_*:the web analyst will lead web analytics projects and provide key insights on ecommerce performance to stakeholders.
the role involves analyzing web data, designing a/b experiments, and ensuring the accuracy and consistency of data pipelines, with a focus on adobe analytics.
this position supports the ecommerce scorecard and cart testing, helping the organization understand customer behavior, performance trends, and data discrepancies.
*_ responsibilities and duties:_*:- lead web analytics projects and deliver insights to key stakeholders.- analyze and present web performance data (tests, campaigns, root cause analysis) to leadership weekly, focusing on traffic and ecommerce conversions.- design and analyze a/b experiments, owning the results and reporting outcomes.- conduct ad-hoc analyses to understand customer behavior, trends, and data discrepancies using the adobe experience cloud suite.- build and manage data pipelines and reporting solutions based on adobe analytics clickstream data.- create and maintain data sets for investigative analyses and scalable reporting solutions.- collaborate with cross-functional teams to ensure data quality and consistency.
*_qualifications and skills:_*:- bachelor's degree in data analytics, business, computer science, or related field (master's preferred).- 3+ years of relevant experience in analytics.- strong analytical and problem-solving skills with attention to detail.- proficiency in sql and handling large data sets.- experience with databricks, adobe analytics, tableau, and github is a plus.- ability to manage and ensure the quality of data from multiple sources.- strong communication skills, with the ability to distill complex data into actionable insights.- self-starter with a focus on achieving goals despite organizational challenges.
*_role-specific requirements:_*:- experience in web analytics, especially in ecommerce contexts.- expertise in designing and analyzing a/b tests.- proficiency in adobe analytics workspace, adobe target, and clickstream data.- familiarity with data visualization tools like tableau and power bi.- knowledge of data science, machine learning, and statistical modeling is a plus.- experience with python, r, and sql.
*_technologies:_*:- adobe experience cloud suite (adobe analytics, adobe target, experience manager).- sql, databricks, tableau, posit, github.- python, r (preferred).
*_skillset competencies:_*:- data analysis and presentation.- a/b testing design and result interpretation.- data pipeline management.- cross-functional collaboration.- data quality assurance.
*_about encora:_*:encora is the preferred digital engineering and modernization partner of some of the world's leading enterprises and digital-native companies