Essential functions:directs, develops, implements, and facilitates marketing strategies, activities, and policies for glidewell latin america (mexico, costa rica & columbia).serves as liaison with marketing department in usa for ongoing promotional campaigns in mexico.localizes promotional and collateral materials that have been developed in the usa, adapting them to the latin america market.establishes strategic marketing plans in latin america to achieve corporate objectives for products and services.develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives in the local market.working with the marketing department in the usa, plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail for latin america.researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.develops and manages marketing operating budget.ensures effective control of marketing results; takes corrective action to guarantee achievement of marketing objectives falls within designated budgets.communicates regularly with marketing department in the usa to discuss campaign results and recommend changes that better support latin america organization.monitors competitive products and competitive conditions.establishes and maintains relationships with industry influencers and key community and strategic partners.guides preparation of marketing activity reports and presents to executive management.establishes and maintains consistent corporate image throughout all product lines, promotional materials, and events.education and experience:bachelor’s degree in business, marketing, or related discipline.minimum ten (10) years of experience in the marketing field.must be able to read, write and communicate in english.dental industry experience is required.if you are interested, please submit your cv in english to be considered.
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