Role purpose:
the role is a specialist role and is part of the premier and wealth sales force. The incumbent is expected to be a technical expert in one or several product categories as relevant to market; such as structured products, fx, investment, financial planning, retirement, protection, mortgage, etc.
the business development manager (bdm) is usually deployed to add value to clients with more complex needs and is assigned to a team of premier relationship managers (rms). While premier relationship managers own the end-to-end advisory and sales process with clients, the bdm assists them in understanding clients better, meeting clients together when required, making suitable recommendations, and helping clients understand the value and risks of solutions available to them.
at times, the bdm may also conduct product training to support and deliver new product launches and lead client education events to help clients gain better knowledge of financial markets and financial solutions. The bdm needs to follow the needs-based sales process, providing clients with a meaningful and consistent wealth experience and ultimately an outstanding client experience.
the jobholder is expected to support rms in gaining more client trust and commitment in broadening and deepening their relationship with hsbc.
principal accountabilities:
1. strengthen hsbc’s image as a leading wealth provider by providing clients with access to advanced technical product expertise.
2. support rms to gain more clients’ confidence and trust in hsbc capabilities and increase the effectiveness and quality of needs fulfilled for target clients.
3. assist rms in closing sales and deepening client relationships through identifying and uncovering clients' needs, identifying relevant wealth solutions and conducting technical analysis, and assisting rms in presenting and explaining solutions to clients.
4. conduct portfolio reviews with rms, assess product suitability and market and regulatory change impact to products held by clients, identify opportunities, and manage risks.
5. join rms for 3 to 5 meetings per day to accompany clients and provide advice and input based on technical knowledge while acting as a second point of contact for rms regarding specific products and solutions.
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