Company description
bic® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make bic® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.
Bic’s founder, marcel bich, understood that to succeed, bic needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent bic’s future - together - while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.
*job description*:
responsible for leading the marketing & digital efforts, as well as developing growth strategies to meet the objectives of the company, being a key contributor in the development of the business building awareness and positioning for our company's beloved brands.
The scope of the position includes the definition of the long-term strategy for *mexico and ecuador*, an effective management of the product portfolio, the leadership of the implementation of the innovation pipeline, implementation and execution of gi&i brand building & positioning plans, the implementation and execution of the communication strategy defined by gi&i and p&l accountability across categories.
Your job will include
- timely analyze market data, competitors’ activities and customers strategies to detect risks and opportunities for the business.
- assure the right understanding and implementation of the marketing & digital strategy with the sales team in the region. Monthly follow up of sales targets to propose the corrective actions needed.
- lead the product management strategy, developing the activation plans for the full portfolio, defining key priorities in line with group guidelines and roadmap.
- define and assure the right implementation of the price strategy by product and sales channel in the region considering channel/customers margins strategy.
- implement the advertising & communication strategy in the region align with group strategy. Manage local media agencies.
- to understand and leverage multiple distribution platforms to ensure that products are made available to end consumers including b2b and e-commerce initiatives.
- understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- overseeing social media marketing strategy and content marketing.
*qualifications*:
bachelor’s degree in marketing, business administration or related fields. English adavanced level and excel/power point/office 365 proficency.
7+ years of senior marketing leadership within the massive consumer products market, proven campaign experience, ability to manage budget, digital marketing forms such as social media marketing and content marketing.
Advance financial knowledge managing p&l variables and roi analysis.
Advanced communication skills both written and oral.
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additional information
bic is an equal opportunity employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided on the basis of qualifications, merit, and business need.