*key responsibilities*- develop optimization strategies that increase the company's website search engine rankings.- execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum roi.- closely collaborate with the web development team to ensure seo best practices are followed adequately throughout the website content.- work with the editorial team to drive seo in content creation.- collaborate with the marketing department to manage and align the seo strategy.- perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials.- research and implement search engine optimization recommendations.- create and execute a link-building strategy.- adjust website architecture, content, and linking to improve seo positions for target keywords.- determine measurable goals that demonstrate improvement in marketing efforts.- monitor daily performance metrics with seo tools like google analytics to understand seo strategy performance.
*qualifications and skills*- bachelor's degree in marketing, business, or a related field, or work-related experience- minimum of two years experience in seo/sem- proven track record of successful seo and sem campaigns- experience with keyword research, on-page seo, and optimizing web content- proficiency in seo tools such as google analytics, semrush, and moz- strong analytical skills and a data-driven approach to problem-solving- excellent communication, collaboration, and teamwork skills- familiarity with wordpress and basic knowledge of html/css- understanding of seo best practices and algorithm updates*basic requirements*- *device specifications*: intel i5 processor or higher with a minimum of 8gb ram- *equipment*: webcam, speakers, and a microphone or headphones- *internet speed*: minimum of 100mbps with a backup connection in case of outages