· controls expenditure within budget for new product development and promotions.
· identifies new business opportunities for new products, re-launches, packaging changes, and range extensions, and proposes initial plans to exploit these opportunities.
· defines the commercial specifications for new products and for improvements of existing products
· set priorities in development and formulation of new products or new applications of existing products.
· prepares product marketing plans and discontinuation plans to ensure that the new product range is in tune with market opportunities.
· prepares sales and profit estimates for future products
· manages production and distribution for promotions, etc.
· liaises with internal departments and external agencies to ensure full communication and success of marketing plans.
· creating and keeping up-to date commercial and technical brochures, leaflets, presentations, labels, packaging, certificates and other means of communication for nutreco products
· constantly monitors performance of the product portfolio to ensure it meets organization objectives.
· safeguard the quality of the products in cooperation with the quality department, and follow-up on customer complaints.
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