Sr associate - digital marketing - remote position
about neolytix
neolytix is a boutique consulting and management services organization that works with small & medium-sized healthcare providers across the united states. Our portfolio of services caters to micro verticals and is built on the expertise we have developed in enabling these practices.
Work with a company where your work can make a real impact!
We are a boutique company respected and ❤ by our clients providing no-nonsense advice on key issues that impact them.
4.7 ⭐ on google and 4.2 ⭐ on glassdoor with 80% of approval rating!
About the role
neolytix is looking for a digital marketing professional experienced in organic seo, who has a product mindset to growing businesses and creating value for the brand portfolio assigned to them. This is a fully remote, individual contributor role with significant performance incentives on top of a base salary.
*who you are*:
- you possess a robust understanding of digital marketing strategy, competitive research and funnel management mapped to customer persona being targeted.
- well versed in organic seo - building traffic and funnels, conversion metrics, customer targeting, building measures in ga, attribution models etc.
- advanced content management skills - trim non performing content, research kw and build new content calendar that meets customer targeting goals.
- you are familiar with setting up kpi tracking using attribution models, utm campaign manager and managing digital marketing performance
- you are a savvy marketer and can wordsmith messaging for maximum impact
- you are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas
- you have a thorough understanding of keyword research, google tag manager, analytics, conversion goals, custom audiences, schema generation
- you are an expert in on page, off page & technical seo
- you are familiar with website design and wordpress cms. You have built and designed websites.
- you are creative and find new avenues to promote content by reaching out to influencers and other internet assets (build relevant backlinks)
- you are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform
*what you will do*:
- build marketing or services proposals for clients and prospects covering website design, seo, paid campaigns & social
- research & understand target market, customers, competitors specific to a service niche
- build buyer personas, define and own the content strategy for different sales funnels
- own the marketing lead conversion goals for accounts assigned to you
- client servicing - promptly respond and answer communication from clients
- communicate and manage client satisfaction on the projects assigned to you
- track & report conversions, costs, engagement, kw ranking and serp for identified kw in the form of smart goals
- track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of seo tools.
- audit & monitor sales funnel - all leads flow through the system correctly with correct attribution.
- keep a master checklist of all forms on website & document each sales funnel
- keep a master checklist of all pages & schema markups - ensure periodic updates based on content updates
- stay up to date on latest trends in the service areas you are focusing on and come up with new ideas to stay ahead of the competition
- setup 1 pillar page for each service keyword
- maximize page authority on pillar page via internal linking
- work with devs to ensure all website changes/ issues are completed or resolved in a timely manner
- ensure content plan supplements your competitive & kw research
- publish a rolling monthly content plan - published last week of each month for next month)
- ensure content is published periodically and timely
- work with dev team to implement spam protection measures to capture leads accurately
- conduct random audit on site and pages to make sure site functionality is up
- work with dev team to implement site uptime and site formatting break monitors
- bring thought leadership in building new strategies for meeting marketing goals
- organize work with the team to help you achieve your goals in the most efficient manner
- support special projects for cross sell, promotion and new service launch
*skills and knowledge, you should possess*:
- graduate or a post graduate degree in business or marketing management
- product mindset - constantly looking at ways to improve status quo in the next iteration
- excellent communication & presentation skills
- high degree of proficiency in:
- technical seo - competitive kw research, link google analytics, setup goals, tag manager, google campaign utm/ url builder, attribution models
- on page seo - kw, meta snippets, schema’s, yoast or other wp plugins
- influencer marketing and back