As a business, the coca-cola company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.
*what you*’ll* *do for us*
- ensure alignment of local brands strategies with overall company strategy to drive profitable growth and managing local brand p&l.
- work with operating unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.
- partner with other brand managers and operating unit category teams to find communalities with other local brands to define and develop common plans and executions.
- manage local brand and project performance through data analysis by converting kpi’s and findings into specific insights and actions that add value to the business.
- manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
- illuminate the local brands potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.
- ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner.
- leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
- execute strong financial and operational system/partner routines.
*qualification*s* *& requirements*
- bachelor’s degree in marketing, communication, strategic management and/or business
- 3+ years of relevant work experience in brand management
- experience with nielsen or iri, bases and other quantitative research tools and a passion for understanding consumer behavior.
- knowledge of procedures and media used to drive increased volume and brand equity.- ability to manage and inspire agency performance.
- making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
- knowledge of the creative brief development process.
- ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
- strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
- must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
- experience in working in a cross functional and international environment is ideal.
- in-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
- must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
*what we can do* *for* *you*
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iconic & innovative brands*: our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
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expansive & diverse customers*: we focus on diversified and large range of customers each day.
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critical experiences*: we work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
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growth culture*: be a protagonist of bringing to life coca-cola's new vision and organization.
*skills*
leadership; media planning; creative development; marketing; consumer segmentation; competitive assessments; quantitative research; digital media strategy; swot analysis; nielsen data; brand positioning; analytical techniques; social media strategies; creative brief development; problem solving; brand architecture; channel management*
our purpose and growth culture*:
we are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit our purpose and vision to learn more about these behaviors and how you can bring them to life in your next role at coca-cola.