Job description summary
responsible for delivering a consistent and cross-functional brand strategy setup and implementation for all assets that have moved from ta global to international until handover to ibbi. Evolves globally created first brand strategies such as integrated product strategies (ips) into a truly cross-functional, competitive launch plan suitable for imi's core markets, establishing a foundation for launch success for upcoming novartis blockbusters.
job description
responsibilities:
1. responsible for delivering ta sales, market share, and profitability to meet or exceed budget objectives. (region/cluster/country)
2. defines, develops, and supervises short and long-term strategic marketing (and sales) plans in line with the regional and global marketing strategy.
3. responsible for designing and successfully executing the radioligand platform plan in mexico (rlt care).
4. monitors market trends, sales, and product performance, conducts periodic reviews against plans, and takes corrective action as necessary.
5. responsible for the unit's budget and financial performance. (region/cluster/country)
6. ensures alignment with all ethics, risk and compliance policies and manages key processes.
key performance indicators
1. supports strategic and cross-functional decisions for international and above-brand strategic initiatives, including partnerships, policy formulation, and for launched assets, monitoring and responding to major events and developments in the competitive landscape.
2. close interaction with major imi markets, collaboration with map and ce&e teams to shape launch deliverables and ta-relevant customer/journey experiences and campaigns/content for major imi markets.
3. leads, manages, and develops the overall performance of tas' current and future product portfolio and delivers sales and profits within agreed-upon budgets. (region/cluster/country)
4. leads and develops a high-performing sales and marketing team and builds effective, long-lasting business relationships with key customers/stakeholders. (region/cluster/country)
5. typically leads a very small country revenue organization, covering both sales and marketing activities, with responsibility for driving performance and developing operational strategy for a specific product portfolio. (region/cluster/country)
work experience
* profit and loss (p&l) or unit liability
* people leadership
skills
* business development
* value propositions
* marketing strategy
* market share
* market trend
* business strategy
* customer orientation
* key account management
* asset management
* commercial excellence
* experience in priority disease areas
* understanding the healthcare sector
* sales
* strategic alliances
* influence skills
* negotiation skills
* stakeholder management
* inspirational leadership
* people management
* agility
* product life cycle management
* digital marketing
* multifunctional collaboration
language
english proficiency
benefits and rewards
read our handbook to learn about all the ways we’ll help you thrive personally and professionally: novartis benefits
commitment to diversity and inclusion
novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
#j-18808-ljbffr