Agronomy technical sales advisor - obregon
your function:
you are responsible for supporting the sales activities and drive/collaborate on selected business development initiatives for the tki fertilizers. You lead the agronomical development work to support sales growth and co-develop the sales strategy to deliver on sales volumes & margin targets in the region through the use of high quality distribution channels.
agronomical support
* lead the technical activities in line with the sales strategy.
* develop, maintain, update and actively utilize a network of technical contacts to promote the technical benefits of the products as to develop sales.
* provide technical support to customers (i.e., distributors, growers).
* manage a program of products field trials in the region to promote the benefits/value proposition of the product portfolio.
* develop, catalogue and maintain a full archive of technical publications relating to the product portfolio (make available within tg).
* identify and reinforce value proposition of tessenderlo kerley fertilizers.
* align on sales & development strategies with the line manager. Refine and implement this strategy.
* use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators to acquire new customers.
* plan & conduct demand generation activities such as individual & group farmer meetings, product demonstrations & field days to show the product usps.
* create brand visibility in the market place through proper utilization of branding material to stimulate the sales.
* propose marketing and promotional materials/events to stimulate sales, including:
o connect farmers & dealers to our social media such as fb, you tube & whatsapp as per plan.
o record farmer success stories through documentation, recording & pictures.
* accountable for administrative tasks, market and business data capturing as required to report to the hierarchical manager.
* responsible for demand forecasting and advice on demand planning.
budget
* submit periodic reports as required by the hierarchical managers.
* meet sales, financial and technical objectives.
safety
* actively contributes to a safe working environment and good practices for all employees and related companies (distributors, customers,…)
* accountable for personal safety and that of local staff.
profile
* bachelor degree in agronomy (or equivalent by experience).
* minimum 2 years business development or clear affinity to commercial functions.
* comprehensive knowledge of agricultural practice and main crops in the area.
* ability to develop a deep understanding of market and products.
* prepared to travel regularly within guatemala, up to 80% of the working time.
* required languages: spanish and basic english.
offer
* entrepreneurial, assuming responsibility for performance, recognizing opportunities and acting efficiently, effectively and with integrity.
* be able to contribute to and work in a team.
* be self-motivated and willing to work alone for extended time periods.
* have strong communication abilities both towards individuals and groups.
* organized, disciplined, numerate and fact-based decision making.
* have excellent problem-solving skills.
* be flexible and adaptable to multiple cultures and circumstances.
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