Job description(marketing manager)*objectives of this role*- establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments (facebook ads, google ads, microsoft ads, etc)- lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration- analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics*daily and monthly responsibilities*- working in partnership with our creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets- conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels- manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support- gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads- identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly- present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets*skills and qualifications*- bachelor's degree in marketing, business, or related field- excellent written and verbal communication skills- proven experience developing marketing plans and campaigns- strong project management, multitasking, and decision-making skills- metrics-driven marketing mind with eye for creativity- experience with marketing automation and crm tools