*country head of mme banking - cmb*
*role purpose*
provide standard commercial banking products (working capital finance, short-term loans, deposits, payments etc.) and in conjunction with product specialists (e.g. Pcm, global banking and markets, insurance, trade & receivables finance), mme banking provides both domestic and cross-border banking solutions including cash management, trade services, insurance, investment banking and advisory services.
The role holder is expected to design, set up and implement a business strategy in respect of the most valued mme customers in the mexico in order to maximize the return for cmb mexico / the group and achieve business objectives/targets in the strategic plan. The role holder will be responsible for ensuring our mme book is internationally focused and generates sufficient revenues and link up with other regions and customer groups as necessary to facilitate a joined-up approach.
*main activities*:
impact on the business/function
- lead the in-country execution of the global strategy to drive revenue and pbt growth, and achieve aop targets and key performance indicators, including profit before tax, revenues, expenses, asset balances, liability balances, and roe while building a sustainable business model
- direct resources to achieve both rop targets and long term growth in line with cmb strategic plan through aggressive relationship building/customer contact plans/pipeline management for both existing and new customers, deepen penetration for customer wallet in the large mme area
- ensure implementation of the strategy across the business.
- deepen customer relationships through championing business co-operation with key stakeholders including global banking & markets, trade & rf, pcm, private banking, rbwm to maximize market share and customer wallet
- ensure effective utilization of the country balance sheet through monitoring risk-weighted assets (rwa) and deployment of appropriate risk management tools to price appropriately for risk and to selectively acquire assets and monitor impairment charges and leading loss indicators
- effectively manage direct and allocated indirect expenses based on the agreed budget.
- drive sales and associated activities and monitor the key metrics to ensure employee productivity is meeting and/or exceeding market norms.
Customers / stakeholders
- develop and deploy an effective acquisition and retention strategy to increase hsbc’s market share and gain larger share of wallet across assigned country.
- ensure the team is effectively deployed to directly solicit, cross-sell, and service qualified mme banking customers.
- strive for class-leading customer experience by cultivating a consistent selling and relationship management culture.
- establish metrics and ensure effective tracking of hsbc’s competitor offerings and performance v hsbc.
- develop appropriate country-level marketing campaigns, aligned to global campaigns (as applicable) that highlight core strengths and/or where hsbc has “the right to win.”
- develop a strong understanding of customer need by focusing on customer experience and investing in group-aligned marketing initiatives that create strong brand awareness to deliver targeted customer propositions built around core products and channels.
- understand current economic trends and its impact on hsbc within assigned country and identify key levers to capitalize on opportunities or minimize downside exposure.
- facilitate the rollout of any new products ensuring that implementation happens within the agreed budgets and timelines across assigned country.
- drive the increase of the cross-selling of trade & rf, pcm, gbm products to deepen customer relationships and diversify mme banking’s revenue stream.
- deliver a channel strategy and suite of products appropriate for assigned country to improve customer experience, reduce cost-to-serve, and maintain competitiveness.
Leadership & teamwork
- set the long-term strategic vision and direction for assigned country and identify the key steps necessary for achievement in line with the regional and global strategy.
- provide leadership to motivate the frontline to maximize their potential and champion mme banking agenda internally and externally.
- lead the team to acquire and grow appropriate relationships and satisfy transactional needs of our customers.
- act as an mme banking champion to ensure that key objectives are prioritized appropriately within cmb.
- live the group values
- drive cmb’s resourcing lead talent strategy by defining, hiring, and developing talent, while establishing hsbc as the “best place to work.”
- create a clear succession and development plan process to identify and develop talent
- enhance the bank’s image in the marketplace to build key relationships with third parties and establish hsbc as the “best place to bank.”
Operational effectiveness & control
- maintain and observe all hsbc control standards and