Responsible for identifying market trends, analyzing stakeholders' behavior and preferences, and providing strategic insights to drive brand equity and growth for cemex brand portfolio
*main responsibilities*:
- coordinate research to identify key trends, stakeholders' behaviors, and preferences that impact cemex's brand equity and growth opportunities.
- measure the global brands' equity evolution and the performance of global campaigns.
- track competitors' brand strategies, corporate programs, communications, and products.
- analyze data from various sources, including market research studies, social media, and sales data, to develop insights that inform strategic decision-making.
- provide recommendations to cross-functional teams on brand positioning, messaging, and marketing strategies based on consumer insights and market trends.
- monitor and track brand equity metrics, such as awareness, perception, and loyalty, and provide recommendations on improving and maintaining cemex's brand equity.
- collaborate with external research partners to design and implement market research studies to gather consumer behavior and preferences insights.
- develop and deliver presentations to senior management and cross-functional teams that communicate insights and recommendations to drive brand equity and growth.
- perform ad-hoc research (from internal and external audiences) on critical global projects
*position challenges*:
- the marketing landscape is constantly evolving, and staying up to date with the latest market trends and consumer behaviors can be challenging.
- communicating complex insights and recommendations to stakeholders who may not have the same level of expertise can be challenging.
- work with external research partners to gather insights on consumer behavior and preferences in a timely and cost-effective manner and maintain the quality of the research output.
- identify the right metrics to measure brand equity and track changes over time, and provide insights and recommendations based on these metrics.
*qualifications*:
- bachelor's degree or equivalent in marketing, business, or related disciplines.
a master's degree will be a plus.
- 5+ years of experience in market research, consumer insights, or brand management.
- strong analytical skills and experience with market research techniques and tools.
- excellent communication skills and ability to develop and deliver effective presentations to senior management and cross-functional teams in english and spanish.
- strong project management skills and ability to manage multiple projects simultaneously.
- demonstrated ability to work collaboratively with cross-functional teams within the company.
*internal/external relations*:
internal
cemex branding network (colleagues from communication and marketing functions at bus worldwide)
external
- branding and equity research consultants
- market research agencies
*cemex diversity and inclusion statement*:
at cemex, we recognize the diversity of the world in which we live and in which we do business.
we respect diversity, we address the inclusion and non-discrimination of any talented person, regardless of gender, physical ability, age, sexual orientation, culture, ethnicity, religion, political affiliation, marital status, pregnancy / maternity / paternity and nationality.
we promote a culture of equity for the construction of a sustainable business and the well-being and development of cemex employees.