Controls expenditure within budget for new product development and promotions.
- identifies new business opportunities for new products, re-launches, packaging changes, and range extensions, and proposes initial plans to exploit these opportunities.
- defines the commercial specifications for new products and for improvements of existing products
- prepares product marketing plans and discontinuation plans to ensure that the new product range is in tune with market opportunities.
- prepares sales and profit estimates for future products
- manages production and distribution for promotions, etc.
- liaises with internal departments and external agencies to ensure full communication and success of marketing plans.
- creating and keeping up-to date commercial and technical brochures, leaflets, presentations, labels, packaging, certificates and other means of communication for nutreco products
- constantly monitors performance of the product portfolio to ensure it meets organization objectives.
- safeguard the quality of the products in cooperation with the quality department, and follow-up on customer complaints.