Generation and planning of the advertising & events for mopar mexico with the most efficiently media plan for the different portfolios.
mailing and communication for service retention strategy- strategic: 30%- 10% identify the different portfolio's needs.- 10% define the segments to be focus on- 10% plan the seasonal communication and promotion for the different kind of portfolios.operational: 40%- 10% generate the media plan for the year.- 5% generate the art and design for the on/off advertising and branding.- 10% events implementation.
off road and performance events and exhibitions.- 10% mopar fleet control and accessorization.
loan of vehicles to journalists and influencersresource management: 30%- 10% generate pos for the agencies (media & advertising): starcom, t&base and publicis- 5% web services and maintenance: exagono- 5% accessories for new launches and mopar fleet: mopar mexico- 10% labor, maintenance, preparation and shipment for mopar vehicles: movitec*requirements*:*experience*:- 8 years of minimum experience preferably in the automotive industry- 5 years of mínimal experience on similar position- bachelor's degree in marketing- desirable master´s degree- demonstrable experience in a marketing area, advertising or digital- demonstrable experience managing teams.- professional leadership