.paramount pictures mexico is seeking a digital marketing manager, responsible for planning, development, implementation, and evaluation of digital communication campaigns for theatrical movie releases through owned, paid, and earned media.accountabilities:- responsible of paramount pictures local online presence- manage local digital team (digital assistant and outside agencies and vendors), including briefing and coordination for all active and upcoming titles.- maintain relationship with home office digital marketing department.- develop and maintain content creator / influencer relationships while coordinating compelling activities/experiences for them, including screenings and other events.- follow up and evaluate content creator activities performance / roi.- coordinate, maintain and evaluate performance of all paramount picture digital platforms (including websites, social network profiles and handles, seo and crm), unifying our digital ecosystem.- responsible of paid digital media campaign, managing media agency to plan, optimize and evaluate paid digital media campaigns, setting relevant kpis based on historic and competitive benchmarks.- digital campaign performance evaluation and competitive research, including data analytics/storytelling.- review and coordinate localization of assets; create locally relevantassets and content, leveraging current trends and zeitgeist.- generate campaign related reports as needed (including but not limited to trailer 24 hr.
and 7-day reports, weekly paid media campaign and asset performance reports, competitive reports, social listening, etc.
)- participate in general marketing team's brainstorming sessions focusing on synergy and digital support to fully capitalize all marketing activities.- develop digital slides for title specific decks to be presented to home office strategic teams.- support talent visit, premiere event activities and content creator attendance opportunities.- develop and maintain relationships with exhibitor digital teams (cinepolis and cinemex) to leverage their platforms for our content distribution.- coordinate local content production.- advise team on current digital / social trends and relevant players- purchase order (po) creation, good receipt (gr) service acknowledgement, keep budget within prebudget assigned planned expenses, run periodical vendor competitive bids, etc.
*qualifications / experience*_education:_*- college degree in marketing, advertising, communications, digital or related careers.- specialized in digital marketing / data analytics.- fluent in english (advanced level required).- proficient in microsoft office (word, excel and power point), design, content production and other social content creation apps (e.g.
adobe creative suite or similar).
*_experience:_*:- essential_- online project management- digital media and social platforms' performance analysis.- digital assets' idealization and development