*_ responsibilities: _*
- responsible for push notifications, pop ups, and other direct-to-consumer tools.
- lead database marketing strategies.
- deliver a solution with sound value proposition.
- execute marketing plans or a solution through cross
- functional alignment and coordination.
- based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.
- create positioning, messaging, sales support and solution content within a customer segment or industry context
- identify/develop innovative/ breakthrough program metrics/benchmarks.
- identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term gtm plans and budgets.
- direct the development of messaging framework and content for marketing programs and vehicles.
*_ education and experience required: _*
- ba or bs in marketing or related field; mba preferred.
- 7+ years marketing experience.
- industry, sales and/or channel experience.
*_ knowledge and skills: _*
- expert knowledge of marketing principles, practices, tactics and tools.
- experience in developing and driving consistent field adoption of industry/segment message.
- in-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.
- familiarity with and/or experience in partner marketing.
- excellent written/oral communications and analytical skills.
- excellent interpersonal skills; ability to build and manage virtual teams.
- excellent negotiating skills.
- ability to interface effectively with all levels of management and functional disciplines.
- excellent influencing and consensus-building skills.