Capgemini is seeking a highly motivated and detail-oriented marketing manager for a top 10 us insurance carrier.
support marketing initiatives to drive revenue growth for propriety sales. Supports and manages various marketing programs. Works with agents, sales and key stakeholders to develop effective marketing resources and execute on market strategies that drive measurable results. Conducts market research. Launches new products and manages all aspects of product after launch. Manages all aspects of product marketing and communications. May assist with product training.
* supports marketing initiatives to drive revenue growth.
* supports and manages various marketing programs including the development and direction of marketing material from concept to execution (project planning, change management, communication planning and changes to project scope). Work with agents, sales, and other internal groups to understand potential opportunities within these segments and translate those opportunities into successful programs and messaging.
* may provide analytical support including development of basic financial projections and cost benefit analysis of marketing programs and analysis of segmentation market research.
* conducts market and industry research, analyze customer data and conducts customer messaging research to improve household penetration and customer loyalty.
* launch and manage products and services including all product collateral, development of registered representatives and customer communications.
* work with product development, training, finance, compliance, legal and outside consul tants to develop materials and sales brochures for the agents internally and to use with their customers. Work with university of farmers and/or distribution to ensure appropriate agent understanding of products.
* supports and manages various marketing programs, events and campaigns across a group of customers.
* work with sales and other peer groups to understand potential opportunities and translate those opportunities into successful programs and messaging. Work with sales, university of farmers and outside vendors to develop and manage marketing communications plan to support marketing plans and creative positioning with farmers brand voice.
* manage marketing communications agencies, vendors and in-house resources to support efforts. May develop and maintain marketing communications budget.
* may manage distribution efforts of all bulletins, announcements, kits and electronic notification. Performs other duties as assigned.
our client is one of the united states’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over us$25 billion (p&c). They proudly serve more than 10 million u.s. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our client is part of one the largest insurance groups in the world.
location: brazil
requirements
total work experience
* minimum required: 4-6
* preferred: 7-9
english proficiency
* required: fluent
required education
* minimum required: bachelor
* preferred: masters
education / degree:
* economics / business administration
* marketing
* engineering / computer science or information technology
* data science or analytics
other critical skills
* marketing channels such as email, sms and calls - intermediate
software / tool skills
* anlaytics tools such as power bi or similar - intermediate
* design tools such as figma or similar - entry level
* customer data platforms such as segment or similar - entry level
soft skills
* persuasive / influential communication:
ability to articulate ideas clearly and persuasively to stakeholders at all levels.
strong negotiation skills and the ability to influence decision-making processes.
* analytical thinking:
strong problem-solving skills and the ability to make data-driven decisions.
ability to analyze complex data and extract actionable insights.
* collaboration:
excellent teamwork skills, with the ability to work effectively with cross-functional teams.
strong interpersonal skills to build relationships with stakeholders, partners, and team members.
* adaptability:
ability to thrive in a fast-paced, dynamic environment.
flexibility to adapt to changing priorities and evolving business needs.
* customer-centric mindset:
strong focus on understanding and meeting customer needs.
ability to empathize with end-users and create positive user experiences.
benefits
this position comes with competitive compensation and benefits package:
1. competitive salary and performance-based bonuses
2. comprehensive benefits package
3. home office model
4. career development and training opportunities
5. flexible work arrangements (remote and/or office-based)
6. dynamic and inclusive work culture within a globally known group
7. private health insurance
8. pension plan
9. paid time off
10. training & development
11. *note: benefits differ based on employee level
about capgemini
capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, ai, connectivity, software, digital engineering and platforms. The group €22.5 billion in revenues in 2023.