What you´ll do
* implements bu/sbu market and product line strategies to achieve bu/sbu financial goals.
* implements global roll-out of new products and programs including communication campaign and ebusiness strategy.
* conducts market research and scoping of new market potentials.
* identifies long-term marketing opportunities, develops strategies and plans.
* conducts portfolio analysis of market segments with customer penetration, market potential / share, profitability and competition.
* aligns and matches market unmet needs with innovation activities; collaborates w/innovation team on project status and resource allocation.
* supports global su strategies and ensures alignment with global bu/sbu strategy.
* delivers customer penetration strategies and develops business models and tactics globally.
* coordinates sus and sets cross-su guardrails on marketing, pricing, placement etc.
* acts as the first point of contact for and steers the category / brand teams on the global / regional level.
* is a project lead for the strategic segments as well as innovation pipeline in collaboration with r&d, supply chain and packaging.
* co-creates and supervises digital, social media and e-commerce communication of brands in collaboration with digital marketing manager.
* prepares presentations, innovation packages and documents for regular internal meetings and for customer center with external exposure.
* contributes to global advertising campaigns - from agency briefing over production preparation to tv spots and digital videos finalization.
what makes you a good fit
* professional in business administration, marketing, business or similar careers
* minimum 5 years of experience in marketing areas developing high impact brands.
* knowledge in market analysis tools
* advanced level of english
some perks of joining henkel
* flexible work scheme with flexible hours, hybrid and work from anywhere policies
* diverse national and international growth opportunities
* globally wellbeing standards with health and preventive care programs
* gender-neutral parental leave for a minimum of 8 weeks
* employee share plan with voluntary investment and henkel matching shares
* flexible benefits
* meal vouchers
* savings fund
* friday early finish
at henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
job id: 25076409
job locations: mexico, estado de méxico, huixquilucan
contact information for application-related questions: recruitment.latam@henkel.com
please do not use this email address for sending your application or cv. To apply, please click on the "apply for this role" button below. Applications sent via e-mail will not be accepted.
application deadline: as long as the vacancy is listed on our career site, we are happy to receive your application
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