Assist the brand marketing director with the creation of the strategic marketing direction on a complex and exciting portfolio, delivering against market plans, kpis, brand health and volume/sales/profit growth objectives each year.
job responsibilities:
inspire and engage all levels of the organizations to implement category growth strategy.
build clear brand differentiation and relevance to consumers/shoppers.
with close collaboration with global team:
define brand and business ambition, portfolio strategy, brand vision/positioning and architecture, product and pack innovation, communication/connection and integrate shared value (community/sustainability) agendas.
fully accountable for insight generation and the definition of target markets, key occasion & motivations for each brand and sku.
understand key barriers & drivers for purchase and consumption.
lead category business plan process, brand growth strategy and plans with close collaboration with sales and trade marketing team.
lead briefing, approval and implementation of communication programs.
manage partner agencies.
lead, motivate and develop team comprised of 2 brand coordinators.
fully accountable for brand investment direct and indirect allocations, with close collaboration with sales and trade mkt teams, aiming for highproductivity benchmarks.
accountable for brand tracking and collaborating with sales and trade marketing to achieve brand goals.
qualifications strong brand building capabilities with clear track record of creating new brands and growing established ones with proven ability to prioritize investment through distinct consumer and shopper touchpoints.
solid and proven integrated communication campaign management skills and competencies for both consumer and shopper.
independency and accountability.
proactive.
auto-motivated.
key skills:
proven resilience, leadership, entrepreneurship, superb multifunctional orchestrator and team player, people manager role model.
balances long-term vision with comprehensive and powerful short-term accomplishments.
strong ability to translate complex and multiple data into powerful insights and deliverables.
deep curiosity and eagerness to learn.
passionate and role model in driving data driven and structure brand building.
passionate and oriented to entrepreneurship (think big, start fast, learn fast).
strong collaborator with proven track record of inspiring and engaging upward, downward and sideways.
importante empresa 3-5 years consumer marketing importante empresa mba preferred fluent english travel 5 - 20 % mainly domestic but some international travel may be required