.playstation isn't just the best place to play — it's also the best place to work.
today, we're recognized as a global leader in entertainment producing the playstation family of products and services including playstation5, playstation4, playstationvr, playstationplus, acclaimed playstation software titles from playstation studios, and more.playstation also strives to create an inclusive environment that empowers employees and embraces diversity.
we welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.the playstation brand falls under sony interactive entertainment, a wholly-owned subsidiary of sony corporation.channel experience managerreporting to the head of sales, the channel experience marketing manager is responsible for developing and executing the channel experience strategy of playstation in mexico, to achieve defined business objectives (kpis) with the marketing team.
the cem will be responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility.the ideal candidate is an enthusiastic and dynamic team player, with strong attention to detail, an analytical mind and someone who can push things forward in a fast-paced commercial environment.primary responsibilities:manage relationship with the distributor to ensure strategy implementation.develop and implement data-based and consistent annual trade marketing plans by channel to build and grow playstation, considering seasonality impact on all categories.lead trade marketing initiatives to ensure the proper strategy is in place to meet both brand and customer expectations.identify and develop necessary point of sales tools to increase brand presence, market share and improve customer satisfaction.develop local assets promotions in collaboration with the global channel experience.create and maintain a trade calendar of activities working with both the retail & marketing team.optimize playstation assortment per channel, store type and format and ensure optimal distribution.work with the sales' teams to design bespoke promotions for key customers based on shopper profiling and customer strategy and objectives.visit/monitor stores and retailer sites to review product presentation and communication.recommend and monitor trade marketing budgets.responsible for the creation and production of all playstation retail environments & components (fixtures, displays and interactives).provide project leadership for local store-within-store concepts.provide guidance and strategy to the merchandiser agency to manage and train the merchandiser/promoters team.develop retail training and demonstration guides and digital content of product launches for playstation trainers, field rep team, and vendor partners