Marketing director - brand development mississauga - financial dr., on 01-07-2025mxn 400,000 - 600,000the opportunity:the director, brand development is responsible for revitalizing, growing, and evolving the company's portfolio of iconic brands.
this role drives demand creation and long-term brand strategies, transforming profitable but labouring brands into vibrant, innovative market leaders.
the director leads the strategic development of all brand growth initiatives and works closely with cross-functional partners to deliver integrated, impactful campaigns that engage consumers and retailers alike.
this role also manages a high-performing team of brand managers and associates, ensuring seamless collaboration and alignment.key responsibilities:brand strategy development & execution: develop and own brand growth strategies via demand spaces, balancing legacy equity with new innovation to drive relevance and market share.demand creation & campaign leadership: lead the design and execution of multi-channel campaigns that generate consumer excitement, increase trial, and foster brand loyalty.agency management & ecosystem collaboration: manage relationships with integrated agencies, driving creative, media, and strategic partners toward impactful outcomes.retail & foodservice integration: collaborate with sales and trade marketing teams to ensure brand programs resonate with retail and foodservice partners.team leadership & development: lead and develop a team of managers and associates, fostering a high-performance culture built on collaboration, accountability, and learning.performance metrics & reporting: track and report on key brand health metrics, campaign performance, and p&l impact.sustainability & purpose integration: ensure each brand strategy aligns with the company's sustainability agenda.critical interaction:marketing & innovation teams: collaborate to align on brand growth strategies and product innovation initiatives.sales & shopper marketing teams: partner to develop programs that resonate with retail and foodservice partners.agency & creative partners: manage relationships with external agencies to deliver integrated campaigns.success measure:brand health & market share: improvement in net promoter score (nps), brand relevance, and market share.revenue & profitability growth: achievement of revenue growth targets and improved brand profitability.campaign performance & roi: strong performance of integrated marketing campaigns, with clear roi.skills & capabilities:strategic leadership & visiondemand creation expertiseinnovation & market trend analysismedia acumenkey experience:brand ownershipagency experience or managementnegotiationcreative skillscommercial mindsetwhat we offer:a high-performance, people-focused company with a commitment to sustainable protein.an inclusive company culture and a work environment that rewards excellence.a hybrid work model that embraces remote work for eligible roles.competitive health and wellness benefits that start on your first day.defined contribution pension plan with company matching.learning and development opportunities.comprehensive tuition reimbursement program.paid days annually to volunteer at a cause of your choice.about us:we're a carbon neutral food company on a purposeful journey to raise the good in food through better nutrition, safer food, and environmental sustainability efforts.
we care about our communities and commit to reducing food insecurity in canada.a diverse and inclusive work environment:championing diversity and inclusion is critical to advancing our collective purpose and vision.
we believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace.we embrace a strong, values-based culture:doing what's rightshared valuehigh performancediverse and inclusive teamsdisciplined decision makingour accountabilitytransparency and humilitywe thank all applicants for their interest; however, only those selected for an interview will be contacted.
accommodation is available upon request for applicants with disabilities.
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