What you'll do
* implements global e-commerce strategy comprising product/assortment, price, promotion and media taking into consideration local specifics
* aligns the strategy implementation with all relevant stakeholders (global e-commerce; local sales and marketing)
* sets up business models with pure players including annual contract / terms negotiation
* consults and develops omnichannel retailers / ropo
* develops touch point strategy to improve consumer kpis / consultation for marketing
* analyses market and consumer data to identify insights and leverages these to deliver strategic and tactical e-commerce initiatives supports building up leading e-commerce/online expertise for henkel to exploit new online potentials
* fully understands and leverages the site capability and functionality of pure play customers to optimise the eff-y of activation plans
* develops and maintains tracking reports for epos, e-commerce concentration, market shares, key fin. metrics, competitor activity, etc.
* produces and updates monthly rolling annual volume and spend forecasts by sku for all pure play accounts
* develops and executes joint business plans (jbp) with key accounts to deliver the required bus. growth (kp) and internal stretch plan
* coaches and develops direct reports
* monitors & optimizes dap for pp by assortment, promotion and media optimization
* tropicalisation of the brand
* budget management
* brand strategy
what makes you a good fit
* marketing management understanding of customer serv and understanding of digital markets
* understanding of marketing online advertising, online retail user experience, revenue, analytics and negotiation
* proactivity and asertive communication skills
at henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
job id: 24072592
job locations: mexico, jalisco, guadalajara
contact information for application-related questions: recruitment.latam@henkel.com
please do not use this email address for sending your application or cv. To apply, please click on the "apply for this role" button below. Applications sent via e-mail will not be accepted.
application deadline: as long as the vacancy is listed on our career site, we are happy to receive your application
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