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*job requisition id*:- jr31238*teams*:- marketing & promotions*work type*:- onsitenetflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying tv series, films and games across a wide variety of genres and languages.
members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
*latam scaled channels marketing manager*the team*the ads marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives.
by activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners.
you will report to the head of ads marketing, latam, based in mexico city.
*the opportunity*- "this role leads the transformation of netflix ads' b2b presence by developing and executing innovative, localized marketing strategies across diverse channels, ensuring impactful engagement with target audiences"_the latam scaled channels manager will spearhead the localization and rollout of netflix ads' b2b presence across scaled channels, including the website, social media, newsletters, and more.
this role works closely with both global and regional teams to develop impactful, localized marketing strategies that drive growth for netflix ads.
joining at a pivotal moment in the team's expansion, you will establish new processes and channels that will become integral to our marketing mix.you will also engage in broader business strategies and actively pursue learning and development opportunities, continually growing and evolving as a netflix marketer and leader.
*core responsibilities*:- channel strategy development: define and implement the scaled channels strategy across latam, overseeing the localization and execution of key channels such as the b2b website, linkedin, newsletters, and strategic non-traditional channels.- campaign management & execution: manage multi channel campaigns across digital, social, and strategic channels, working with agency partners to launch creative and impactful b2b marketing campaigns that resonate with target audiences.- content localization & adaptation: work closely with the latam content manager to ensure all content—whether digital, social, or editorial—is adapted to meet regional preferences, languages, and regulatory requirements, aligning with netflix ads' brand voice.- cross-functional collaboration: partner with the global scaled channels manager, latam ads marketing team and cross-functional teams across latam to deliver a cohesive marketing strategy, ensuring messaging consistency and alignment with broader business goals