Our client is a top 5 global law firm. Naviga is partnering with them to recruit a marketing manager for their mexico city office.
title:
marketing manager
location: mexico city
reporting relationship:
director of regional marketing
key notes/company details:
* headquartered in both chicago, il and london, england.
* multi-billion dollar business, employing over 3600 lawyers
* one of the first law firm business development departments to build a market-facing team of business developers with experience selling professional services, and remain a market leader in this area
* culture includes individuals of high standards, providing support and collaboration throughout the business
* partner with other marketing, business development, administrative, and executive team members to achieve business objectives
* multi-awards & recognitions:
o diversity & inclusion commended firm of the year by chambers latin lawyer 250 directory
o received 31 latin american individual lawyer rankings and 15 latin american firm rankings in the chambers global 2022 guide.
* the marketing and business development department is a highly collaborative team of professionals who work closely across practice groups, sectors, and geographies.
* the marketing manager is a critical role for the latin america marketing team with a mission to elevate the brand and services of the mexico city office among the firm’s us and global practice groups.
responsibilities:
* develop and execute strategic marketing plans that deliver results that support brand strategy and focus on integration across the americas.
* evaluate the current campaigns (some have been developed), edit and grow them, or even recreate them to fit the target market.
* manage client-centric and data-driven integrated marketing campaigns that deliver results against strategic priorities.
* understand key business issues our clients are facing, market dynamics, and competitive strategies to improve messaging and go-to-market strategies.
* develop marketing collateral and content, leveraging a solid knowledge of practice capabilities and the region’s value proposition.
* drive an effective strategy for achieving awards and directories’ recognition that reflects the region’s practice-specific capabilities and successes on behalf of clients.
* collaborate with latin america leadership, lateral partner integration teams, and us marketers in the onboarding and integration of critical laterals and their client base.
* assist with planning mexico city's internal and external events.
* collaborate with the office manager, office leadership, and managing partner to develop and manage the mexico city marketing budget, aligning with regional and global strategic priorities.
* measure and track the results of marketing programs and report on roi.
* this professional will collaborate closely with colleagues in the u.s. and globally to enhance awareness of the mexico city office’s capabilities and success, inside and outside the firm.
background requirements:
* 5-8 years of marketing experience in a larger professional services organization.
* must be bilingual in english and spanish.
* experience with a global law firm is a plus. In addition, this individual will partner with other teams in the marketing and business development department, including communications, events, business development, administrative, and executive team members, to achieve business objectives.
* the position requires a self-starter with accomplished critical thinking skills and an understanding of mexico city and the broader latin american business and legal market.
* have a consultative approach to selling.
* needs to be articulate, professional, and a team player.
* this individual should understand sophisticated client needs and execute strategic marketing plans that reflect the issues driving the demand for legal services.
* this individual should also be able to analyze research, identify and execute cross-selling opportunities, and support integrated multijurisdictional pursuits.
education:
ba/bs degree in marketing communications, business, or related field is required.
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