Job summary: we are seeking a creative and data-drivenmarketing manager to develop and implement effective marketingstrategies for biwin storage's product portfolio.
the idealcandidate will have experience in b2b and b2c marketing within thetechnology sector.
this role is crucial for increasing brandawareness, generating leads, and supporting our sales growthobjectives.
key responsibilities: marketing strategy: developcomprehensive marketing plans aligned with company objectivescreate and manage marketing budgets to ensure optimal resourceallocation brand management: maintain brand consistency across allmarketing channels and materials develop and enhance brandpositioning in the storage solutions market digital marketing:oversee website content, seo/sem strategies, and social mediapresence manage email marketing campaigns and lead nurturingprograms content creation: direct the development of marketingcollateral including product sheets, case studies, and white papersensure all content effectively communicates product benefits andvalue propositions campaign management: plan and execute integratedmarketing campaigns across multiple channels measure campaignperformance and optimize based on analytics event coordination:organize company participation in trade shows, exhibitions, andindustry events plan and manage product launch events and webinarsmarket research: analyze market trends, customer needs, andcompetitor activities use insights to inform marketing strategiesand identify new opportunities team leadership: manage marketingteam members or external agencies provide guidance and mentorshipto develop team capabilities qualifications: bachelor's degree inmarketing, business, or related field; mba preferred 5+ years ofmarketing experience, with at least 2 years in a management roleproven experience in technology or it hardware marketing strongunderstanding of digital marketing techniques and analyticsexcellent project management and organizational skills creativethinking with analytical capabilities outstanding communication andpresentation abilities experience with marketing automation and crmplatforms