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*brand strategy design manager*role purpose*hsbc accelerates the transformation plans to become the most agile, innovator, digital and customer centric bank.
this role is a critical part of the brand strategy and market intelligence team which is responsible for defining the hsbc brand growth strategy and its implementation across all relevant channels and products ensuring it is globally consistent and locally relevant, as well as is the team that leads the customer and market knowledge engine of the retail bank.
this is a multidisciplinary team and this strategic designer role main purpose is to bring to life current and future market opportunities based on data and customer knowledge, and continuously improve our brand strategy driving measurable brand growth through distinctive communications, propositions, and innovative brand experiences.the role holder is a strategic and creative designer that will ensure creative alignment to the master brand strategy locally and globally and will be a key agency point of contact to directly infuse our brand vision across all the actions implemented by the marketing team as well as ensure healthy and efficient relationship with our creative partners.
*principal accountabilities and responsibilities*:- bring hsbc brand to life via relevant content, campaigns, and experiences.
championing brand as an investment, with performance led activities demonstrating the role and value of brand in driving business growth- facilitate product, proposition, and experience design engagements identifying best external partners and influencing adoption of design practices among stakeholders- lead channels (branches, atms, digital) brand experience strategy and continuous improvement activities in line with brand ambition and using human-centred design methods- responsible for ensuring creative alignment to global brand and for monitoring adherence to brand guidelines and standards